The name is a promise. The method is how we keep it.
Eleven years of websites, marketing, copy, brand and studio work under one roof — and a layer above them that decides what gets built and proves what it returned.
March 2015, in Newcastle. One name change since, and nothing underneath it moved.
Businesses we have built for, run campaigns for, or measured, since the doors opened.
Domain, hosting, ad accounts, Analytics and Search Console in your name from day one.
No exit fee, no minimum term. Files handed over whenever you ask for them.
LDP Marketing
Leon du Preez
Digital Marketing
Why the name changed
Two words on a lanyard closed the room before I opened my mouth.
A conference badge read Digital Marketing. It landed badly with the businessman across the table on sight — before a single word had been said about what we actually do. Eleven years of work under a name that had started to lose us the room before the conversation began.
So the word went and the work stayed. Every website, every campaign, every line of copy, every hour in the studio — exactly as it was the week before. This was not a rebrand for its own sake. It was one word removed because it had begun to cost us the conversation.
The name
Getting it off the ground and into the market — built, live, and carrying weight from week one.
Corrected in the month it is in. A plan that never moves is a launch, not a strategy.
What the business already has and has not been shown yet. We do not add potential. We find it.
Digitally is the fourth word. It is the medium, not the ambition.
The method
Revenue Engineering
/ˈrɛvənjuː ˌɛndʒɪˈnɪərɪŋ/noun- Marketing treated as a system with measurable inputs and outputs, rather than a service with deliverables.
- The practice of measuring a campaign to the sale rather than to the click, and correcting it inside the month it is in.
- The layer that decides what gets built, and proves afterwards what it returned.
OriginNewcastle, KwaZulu-Natal. Eleven years of running the websites and the campaigns for the same clients, and watching both get judged on a number that stopped at the lead. The work came first and went unnamed for a decade. The name arrived in 2026, once there was something to point at.
The group
The group
The services behind the loop
Leon du Preez
Founder & Chief Executive Officer
Three things you can hold us to
One company, one plan
The website, the marketing and the strategy answer to the same team, so nothing falls into the gap between suppliers and nobody gets to blame the other guy.
You own everything, in writing
Domain, hosting, ad accounts, Analytics and Search Console in your name from day one. If you leave, you leave with all of it.
Measured to the sale, not the click
A click is a cost. An enquiry is a cost that might become money. We measure through to the part that pays for everything else.
Automotive
Brands we run campaigns for
The marques our automotive clients carry. Every campaign, landing page and lead is measured per brand, not lumped in per dealership.
Questions About LDP Digital
Launching Dynamic Potential, Digitally. The company started in March 2015 as LDP Marketing and became LDP Digital in June 2026. The letters never changed — only the word after them, and only because that word had started working against the business in its own conversations.
We work with clients across South Africa.
No. Websites and marketing can be bought on their own terms. Revenue Engineering is the method we use to decide and measure them, not a third product sitting alongside them. For businesses that want the whole thing run as a department of their own, there is LDP Prime — by application.
You do, from day one and in writing. Domain, hosting, ad accounts, Google Analytics and Search Console are all in your name. If you ever leave, you leave with all of it.
Files on request, no exit fee, no minimum term. Everything is already in your name, so there is nothing for us to hand back and nothing for you to buy out.
Tell us what you are spending and what you want it to produce, and we will tell you honestly whether we are the right fit — in plain language, before you commit to anything.
Prime is the whole of Revenue Engineering run for you by one senior team as if it were a department of your own: the six gaps closed, the extra mile walked, and your marketing and website worked as one system. A fixed monthly fee, never a share of your media spend. It is by application.
Tell us what is going on
A website that embarrasses you, marketing nobody can explain, enquiries that go quiet — or all three. Tell us what is happening and we will tell you what we would do about it, in plain language, before you commit to anything.
