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Marketing · Paid Marketing

Be there the moment they are ready to buy.

Google Ads and Meta, run daily by the people who also build the pages they land on. Audiences chosen deliberately, creative made in-house, every enquiry tracked in your own accounts, and the budget moved to what sells — not what gets clicked.

Get your ads managed See what we run
GoogleSearch, Performance Max, Shopping, Demand Gen — certified partner
MetaFacebook & Instagram — audiences, remarketing, creative testing
Dailymanaged and optimised every day, not at month-end
0% markupmedia paid by you, on your card, in your accounts
01Chapter
Paid search

Google Ads

Somebody types what you sell into Google. They have already decided they have a problem. Paid search puts you at the top at that exact moment — and it is the most measurable money you will ever spend on marketing.

We audit your account in week one and rebuild where it needs it: campaign structure, keywords and match types, negatives, ad copy, extensions, landing pages, bidding. Then it is managed daily — budget moved to the campaigns and keywords producing enquiries, waste cut, new searches tested. Search for people already looking, Shopping for products, Performance Max and Demand Gen where the numbers justify them.

G
Google Partner — certifiedCertified on Google Ads, with the partnership badge.
Launching a campaign
Google AdsAudited in week one. Rebuilt where it needs it. Managed daily.
SearchCatch the ready buyer

Text adverts on the searches that mean “I need this now”. The core of most accounts.

ShoppingProducts in the results

Your products, prices and images at the top of Google — for stores with a feed worth showing.

Performance MaxEvery Google surface

Search, YouTube, Display, Gmail and Maps from one campaign — run where the data supports it.

Demand GenCreate the want

Visual adverts on YouTube and Discover for people who have not searched yet.

02Chapter
Paid social

Meta — Facebook & Instagram

Most of your customers are not searching for you yet. Meta puts you in front of them anyway — the right people, chosen deliberately, with creative that earns the stop.

Campaigns are built around how the platform actually learns: broad enough to let the algorithm find buyers, structured so it can. Audiences and lookalikes built from your real customers, remarketing on for everyone who visited and did not buy, and the creative tested — image against image, hook against hook — until it produces enquiries at a price that makes sense. Then the winners get more budget and the losers get switched off. Every week.

Lead generation

Instant forms or landing pages, connected to your CRM and the follow-up sequence — so the enquiry is answered in minutes, not days.

Sales & e-commerce

Catalogue adverts, dynamic remarketing, purchase tracking through the pixel and the API — measured to revenue, not to reach.

Reviewing a campaign together
MetaAudiences managed deliberately. Creative tested until it earns.
03Chapter
When your figures say so

LinkedIn and TikTok

Both work. Neither is where most budgets should start. We add them when your own numbers say they will earn their place — not on the day you sign.

Starting focused is how budgets get results; spreading thin is how they get reports. LinkedIn earns its place for business-to-business services with a high value per client — the targeting by job title and company is unmatched, and the cost per click reflects it. TikTok earns its place for consumer brands with the appetite and the creative to feed it. When Google and Meta are working and the data points to one of these, we add it, with the same discipline.

Ask which channels fit your business →
Business-to-business conversation
LinkedIn & TikTokAdded on evidence, not on the day you sign.
04Chapter
In-house

The creative is made here, and it is in the fee

An advert is the creative. Targeting decides who sees it; the creative decides whether they stop. Ours is designed to your brand by the people running the campaign, so when a piece underperforms the next one is made the same week — not ordered from a supplier.

Made every month

  • Static adverts, all placements
  • Video cutdowns and reels
  • Ad copy, headlines, descriptions
  • Landing-page creative brief
  • A/B variants for testing
  • Catalogue and product creative
  • __ assets a month
  • Shoot brief when photography is needed
More on creative & design →
Creative launching from a laptop
Creative & designTo your brand, for the campaign, included.
05Chapter
Measured to the sale

If you cannot see it, you cannot optimise it

The whole point of paid marketing is that it is measurable. So before a rand is spent, the tracking is built: every call, form, WhatsApp and purchase counted, in your own accounts, tied back to the advert that caused it. Then the budget follows the enquiries that became sales.

Set upConversion & event tracking

Google Tag Manager, GA4, the Meta pixel and conversions API — configured properly, in your name.

CountedCalls, forms, WhatsApp

Enquiries counted however they arrive — not only the ones that used the form.

FollowedEnquiry to sale

CRM and lead routing, so we can see which advert produced the enquiry that became work.

ReportedOne monthly report

What was spent, what came back, what changed, what happens next — in plain language.

The website is half the campaign

Traffic you pay for lands somewhere. If the page does not convert, the advert cannot save it. We build the landing pages too — one service, one page, one action — so the campaign and the page are briefed by the same people.

For one client, rebuilding the landing page took a campaign from 50–60% of visitors converting to close to all of them — same adverts, same budget.

Websites built for revenue →

Want to know what your ads are actually returning?

Send us the account and we will read it — spend, cost per enquiry, what is wasted. About a day.

Get Your Growth Blueprint
06Chapter
What’s included

In the fee, not billed beside it

A fixed monthly fee, sized by the channels we run. Media is paid by you, directly to Google and Meta, on your own card — your accounts, your data, no markup.

Included

Account audit & rebuild

Week one: what is working, what is wasted, what gets rebuilt.

Included

Daily management

Budget, bids, audiences and negatives adjusted when the numbers ask.

Included

Creative assets

A stated number a month, made in-house for the campaigns being run.

Included

Landing-page brief

What the page must say and do — built by us if you want it.

Included

Tracking set up

Conversion and event tracking in your accounts, so results mean something.

Included

Monthly report

Plain language. What was spent, what came back, what happens next.

Included

Strategy conversation

Every month, with the person doing the work.

Your money

Media paid by you

Directly to the platforms, on your card. No markup, ever.

Management fee from R _ ___ pm depending on channels. Recommended minimum media budget discussed on your numbers.

The rest of the line

What paid marketing works with

Always onOrganic Social

Pages that look like the business is alive — one to three posts a week, designed.

 Follow-upEmail & WhatsApp Sequences

The enquiry the advert produced, answered in minutes and kept warm.
Questions about paid marketing

Straight answers

Google or Meta first?

If people already search for what you sell, Google first — you are catching people who have decided they have a problem. If nobody searches for it yet, Meta first, to create the awareness. We look at the search data and tell you which; it takes about a day.

How much should I spend on media?

Enough for the platform to learn — usually the equivalent of 20 to 30 conversions a month, which depends on your cost per enquiry. We work that out on your numbers before you commit, and we tell you if the budget is too small to be worth it.

How long before it works?

Month one is setup, tracking and rebuild. The first honest read is at the end of month two and a meaningful one at the end of month three — that is how long the platforms need to learn. Anyone promising results in week two is describing luck.

Do you mark up media?

No. Media is paid by you, directly to Google and Meta, on your own card. Our fee is a fixed monthly amount for the management, creative and reporting.

Who owns the ad accounts?

You do. We work inside your accounts as a manager. If you leave, the campaigns, the history, the audiences and the pixel data stay with you.

Can you take over an existing account?

Yes — and we audit it first. Sometimes it needs a rebuild, sometimes it needs discipline. We tell you which before we charge for either.

Get your ads managed

Spending on ads, or about to?

Tell us what you are spending and where it lands. We will tell you what we would run, what it costs, and what you can reasonably expect by month three — before you commit to anything. A straight answer, from the person who would do the work.

012 476 0217

6 Rietbok Ave, Hutten Heights, Newcastle, KwaZulu-Natal, 2956 · Mon–Fri 07:30–16:00 · scale@ldp.digital

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