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Marketing · Email & WhatsApp Sequences

Don’t pay for the same customer twice.

Filling out a lead form once does not win a lead. The second or third time they see your company is what gives you the edge — and the customer who bought once is the cheapest sale you will ever make again. Sequences do that follow-up automatically, by email and by WhatsApp, and never forget.

Show me who I’m quietly losing See the journeys
Minutesa new enquiry answered automatically, kept warm until you respond
2 liststhe enquiry that went quiet, and the customer who forgot you
50 000+emails a month on the biggest packages — scaled to your list
Done for yousetup, content, design, audiences, scheduling
01Chapter
Two lists nobody else is working

You already own a list. Almost nobody works it.

Every business has two lists it paid for and is not using: the enquiry that went quiet, and the customer who bought once and never came back. Both are cheaper to reach than the next stranger — and both are revenue you have already paid for.

When the follow-up runs automatically, marketing stops being a constant struggle to convert only new leads. Every incoming lead is kept warm until your team responds. Prospects stay informed and top of mind. Existing customers naturally think of you first for their next purchase. That shifts the whole strategy — from chasing strangers every month to adding new clients to a warm base you already have.

Why retention pays — Revenue Engineering →
Revenue from a list you already own
SequencesRevenue you already paid for, brought back.

The enquiry that went quiet

They told you they were interested. Somebody called once, the quote went out, and nobody called again. You paid to meet them and collected nothing.

The customer that forgot about you

They bought, they were happy, and they have not bought since. You only ever sold to them once — and you have their details.

02Chapter
When quiet becomes lost

Nobody decides to leave. They just stop thinking about you.

There is no moment where a customer resigns. There is only a stretch of silence that gets easier to keep — and a sequence is what fills it.

Week oneThey still remember you

The quote is on the desk, the job is fresh, and one message would still land.

Month threeYou are one of several

They have not chosen anybody else yet, but you are no longer the obvious answer.

Month twelveLoyalty to your competition

They found a company that followed up, and bought from them instead.

Month eighteenFull price again

To win them back now you pay for them again — and you have to win their trust from scratch.

Not everybody on the list is worth a message

The instinct is to go back to everyone with the same message. That is the lead quality mistake. The ones worth going back to are the enquiries who look like the people who buy, and the customers whose next purchase is genuinely due.

And not with a discount every time

If a discount is the only reason you ever get back in touch, it becomes the only thing your customers wait for. Being top of mind builds trust — and trust is worth more to revenue than a discount.

03Chapter
The customer journeys

The right message, at the right moment, automatically

A sequence is a series of messages that fires on its own when something happens — a form comes in, a quote goes out, a purchase is made, ninety days pass. We map the journeys for your business, then build them.

Lead journeys — enquiry to customer

  1. Instant reply. The enquiry is acknowledged within a minute, by email and WhatsApp, with what happens next.
  2. Kept warm. Until your team responds, the lead hears from you — a case study, a “here is what to expect”, a direct line.
  3. Quote follow-up. Two days, seven days, fourteen days — “any questions?”, then the reason to decide.
  4. Still interested? The enquiry that went quiet, brought back before quiet becomes lost.

Customer journeys — first sale to the next one

  1. Thank you and what’s next. After the purchase — how to get the most from it, who to call.
  2. The review ask. Timed to when they are happiest, routed to Google.
  3. Next purchase due. Reminded at the moment it makes sense for what they bought — service, refill, renewal, season.
  4. The weekly touch. News, specials, useful things — so you stay the obvious answer.

Got a list nobody is working?

Tell us who enquired and never bought, and who bought and never came back. We will show you what it is worth.

Get Your Growth Blueprint
04Chapter
Done for you

We build the setup, write the words, design the templates, schedule the sends

Exactly like organic social: the whole thing is done for you. You approve; it runs.

What’s included

  • Platform setup — email and WhatsApp Business
  • Audiences and segments: who we are talking to
  • Journey mapping for your business
  • Content written for each message
  • Templates designed to your brand
  • Automations built and tested
  • Campaign sends scheduled — specials, news
  • Website forms and CRM connected
  • Deliverability, consent and POPIA handled
  • Monthly report: opens, replies, who came back
See the packages →
Designing a sequence
Email & WhatsAppSetup, content, design, audiences, scheduling — done for you.
05Chapter
The packages

Sized to your list

Packages scale with how many people you are talking to and how many messages go out — from a few hundred contacts to 50 000+ emails a month. Every package includes the journeys, the content, the design and the scheduling.

Package one
R _ ___ pm

The essentials — lead follow-up and a monthly send, for a list up to __ contacts.

  • Up to __ emails a month
  • Lead journey built
  • Email; WhatsApp optional
  • 1 campaign send a month
  • Templates designed
Ask about one
Most chosen Package two
R _ ___ pm

Lead and customer journeys, email and WhatsApp, with weekly sends.

  • Up to __ emails a month
  • Lead + customer journeys
  • Email and WhatsApp
  • Weekly campaign sends
  • Segmentation by audience
Ask about two
Package three
R _ ___ pm

For big lists and busy pipelines — 50 000+ emails a month, multiple journeys, CRM integration.

  • 50 000+ emails a month
  • Multiple journeys per audience
  • Email and WhatsApp
  • CRM & website integration
  • Quoted to scope
Ask about three

Package names, contents, contact limits and prices to be confirmed. Email and WhatsApp platform fees may apply separately and are shown before you commit.

The rest of the line

What sequences work with

If you want customers this monthPaid Marketing

The advert produces the enquiry; the sequence answers it in minutes.

 Always onOrganic Social

Pages that look like the business is alive.
Questions about sequences

Straight answers

Isn’t this just email marketing?

Email is one channel it uses. The point is not sending more emails — it is noticing who has gone quiet and reaching them the right way, by email, WhatsApp or a retargeting advert, before they have fully moved on.

Won’t past customers find repeated contact annoying?

Generic, frequent contact gets annoying. Relevant contact, timed to what they actually bought and when, usually does not — the difference is a system that knows their history, not a blanket list everybody gets added to.

We don’t have contact details for most past sales. Can this work?

Yes. Sequences run wherever contact details exist, and we connect your website forms so every new enquiry is captured from now on. Retargeting through the ad platforms covers the people you cannot email.

How long before it shows in revenue?

Lead follow-up moves within weeks — the enquiries are already coming in. Reselling to past customers follows your buying cycle: if people buy every few months you will see it inside a quarter; if it is annual, the first honest read is a year out. What you see early is who opens, who replies, who comes back to the site.

Is WhatsApp allowed for this?

Yes, through WhatsApp Business with consent and opt-out handled properly, and within POPIA. We set it up so you stay on the right side of both.

Who writes the messages?

We do, in your voice, from the same interviews we use for everything else. You approve them before anything goes out.

Before you spend on strangers again

Tell us who enquired and never bought.

Let us help you build the client base where you benefit from both new and existing clients. Your business deserves to build its customer base, not replace it every month with a new set of leads.

012 476 0217

6 Rietbok Ave, Hutten Heights, Newcastle, KwaZulu-Natal, 2956 · Mon–Fri 07:30–16:00 · scale@ldp.digital

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