For businesses spending serious money on ineffective marketing.
Better efficiency, better control, better tracking. That is what lifts your lead quality and your sales out of the budget you are already spending. Once it is running properly, we optimise it for more quality, more leads and more sales.
By application · for marketing budgets of R500,000 a month or more
Efficiency · Control · Tracking
Lead quality and sales rise out of the budget you are already spending. Nothing is added yet.More quality · More leads · More sales
Optimised every cycle, on a foundation that will hold the weight.A budget this size is rarely short of money or of effort.
It is short of one team running all of it properly, and answering for the revenue it produces. Four things turn up almost every time.
Cheaper clicks, more traffic, more enquiries, and every one of them a real improvement, and not one of them measured against what the business actually earned.
The ad accounts, the tracking and the reporting are held by whoever runs them. You see your own marketing second-hand, and only when somebody sends it to you.
You hear about the bad month once it is over and paid for. A change that starts costing you on Monday should be caught within a day or two, not a fortnight later, when there is nothing left to save.
The answer to every problem is more budget, because nobody can find the leak in the budget already going out. Fix the lead quality instead, and the same money brings back more.
Your objectives, what would you want to achieve?
The budget you already have works harder before a bigger one is asked for.
More enquiries worth calling, rather than simply more enquiries to work through.
The same sales team closes more of what reaches it, because what reaches it is worth closing.
The line everything else is judged on. A brand worth more at the end of the year than at the start.
What our clients say
A conversation we have far too often
Leon du Preez
Role
Founder & Chief Executive Officer
- Revenue Engineer
What I do
I innovate and pioneer unique blueprints that changes and places companies in a position to reach beyond their limits.
Mission in Life
See businesses Grow, Expand, and Increase Revenue by spending strategically and making calculated moves that set their business on another level.
Experience
- 12 Years Helping Corporates Grow
One senior team running all of your marketing as one system.
Every channel your buyer is on, pulling toward the same number.
Search shows us what people are looking for. Your CRM shows us who actually bought. Your sales floor tells us what came through last week. All three go into the campaign before it runs, so no channel is left working off its own guess.
Paid and organic on one plan, not five suppliers each optimising their own slice.
Google Ads
Facebook
Instagram
LinkedIn
TikTok
Email
WhatsApp
Organic search & socialThe ads, the visuals and the video, made for the channel they run on rather than resized to fit it.
Written to what the person actually typed or asked, not to a slogan.
Search and social carrying the same message as the campaigns, instead of sitting beside them doing their own thing.
The follow-up that keeps a lead warm while a human gets to it.
What happened, what it cost and what it produced, in one set of figures — the same set your sales are judged on.
The storefront of the digital world, kept marketing-fit.
Fifty years ago the business handed you a brochure. The website is that brochure now, except it is open all day, it is where every rand of marketing lands, and most of them are left exactly as they were built.
Inside Prime, the website is worked like the rest of the marketing: measured, optimised, never left. It is the life-source of everything else on this page, and it is treated as one.
- Made marketing-fit — is it built to receive the traffic you are paying for? If not, that comes first.
- Tracking and analytics set up properly — every action a visitor takes can be measured and traced back to what brought them.
- Behaviour watched, pages optimised on evidence — where people stop, where they leave, what they do next.
- Landing pages developed continuously — one for each campaign, matched to what the ad promised.
- Kept current — updated, optimised and maintained, so it never becomes the thing that was built once and forgotten.
Six gaps closed, and the mile nobody walks.
Marketing can look busy and still not pay. This is the part that decides whether the money going into it comes back as revenue, and shows you exactly where it stops when it does not.
Six places revenue leaks. Most engagements work one at a time, because one team owns one of them. Inside Prime they are worked together, because closing one moves the others.
A blueprint built on your own figures and optimised every cycle, never a deck delivered once and left.
→Gap 02Lead QualityThe right people arriving, so the budget stops paying for people who were never going to buy.
→Gap 03Forecasting & ReportingYou find out in time to do something about it, not 4 weeks after the quarter has gone.
→Gap 04Campaigns That Don’t ConvertThe traffic you already pay for, made to do something.
→Gap 05Built to ScaleA foundation that holds when the budget goes up, that is built before it is asked to.
→Gap 06Market RetentionThe customers you already won, buying again. On value, never on a discount.
→Marketing usually hands over at the lead and calls it a win. Between that handover and the invoice sits the stretch that decides whether the budget came back, and almost nobody measures it.
Everything inside the gold frame is paid for at the top and counted as a win at the top — and it is where most of the money in a business is sitting. We measure it, we find where it leaks, and we fix it with your team. It has its own page: The Extra Mile.
A property developer.
One team. All the layers.
Junk leads at a cost that made growth impossible, and nothing on the surface that anybody would call broken. This is what happened when the foundation was rebuilt first, and the budget went up only afterwards.
IGrow sells property investments into a tight niche. When the account came to us it was producing only about one enquiry in five that was worth a call, at an acquisition cost that made scaling impossible. The campaigns were running. The reports looked fine. The sales floor was working the wrong list.
We took every layer at once. Search was rebuilt around what people type when they are actually ready to buy. Social was rebuilt around value rather than pitch. The landing pages, the forms, the load speeds and the match between what the ad promised and what the page said were worked as one system. The foundation was built to hold more before more was asked of it.
Then, and only then, the budget went up. Quality rose faster than volume at every step.
Read the full case study
Four things that do not move.
We find more in what is already going out before we ask you for more. A notch lower on the cost, a notch higher on the count, quality held, then again the month after.
We strengthen what is holding it up before we put more weight on it. It is slower for a month, and faster for every month after that.
Your figures, your plan, your decisions. We run the marketing; you own it and nothing about how it works is kept where only we can see it.
Marketing is not there to produce leads. It is there to increase revenue, and it gets run, measured and judged as if that is what it is for.
Tell us what you are running now.
We look at what is already there before we say anything about what should change. Send this through and one of the people who would actually run it will come back to you personally.
The first conversation is about your figures, not ours. What you are spending, what it is producing, and where you already suspect it is going wrong.
- Every application is answered, including the ones we cannot take.
- It takes about 3 minutes, and it is read by the people who would do the work.
- If it is not a fit, you will hear that on the first call.
By application · R500,000 a month or more in marketing spend
Leon du Preez
Role
Founder & Chief Executive Officer
- Revenue Engineer
What I do
I innovate and pioneer unique blueprints that changes and places companies in a position to reach beyond their limits.
Mission in Life
See businesses Grow, Expand, and Increase Revenue by spending strategically and making calculated moves that set their business on another level.
Experience
- 12 Years Helping Corporates Grow