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LDP Marketing · What we do

Who is going to see you this month?

Marketing is more than putting something out there. It is being in front of the right person at the moment they need you, saying the right thing, and knowing — with numbers — whether it came back. We run the channels, make the creative in-house, follow up the leads, and report every month in language you can act on.

PaidGoogle Ads and Meta — LinkedIn and TikTok when your numbers say so
OrganicFacebook, Instagram, LinkedIn, TikTok — one to three posts a week, designed
Follow-upemail and WhatsApp sequences, up to 50 000+ emails a month
Trackedevery enquiry counted, in your accounts, from the click to the sale
Why it matters

Nobody buys from a business they have not seen

Your marketing should be working — and somebody should be able to tell you whether it is. Marketing is a monthly discipline, not a launch: built, run, tested and reported by the same people you talk to. If you have been meaning to get this handled, this is the page.

01

Be there when they search

Somebody types what you sell into Google. Paid search puts you at the top at that exact moment.

02

Be seen before they search

Most of your customers are not looking yet. Meta and organic social put you in front of them anyway.

03

Stay top of mind

They enquired and went quiet. They bought once and forgot. Sequences keep you the obvious answer.

04

Know it came back

Every enquiry counted from the click to the sale — so you know what earned, not what got clicks.

02Chapter
Always on

Organic Social

A calendar agreed a month ahead, the posts written and designed, scheduled and published, the comments answered — so your pages look like the business is alive. Facebook and Instagram as standard; LinkedIn and TikTok when they fit.

One a week
R _ ___ pm

A steady presence — one designed post a week, written for your audience and scheduled.

  • 4 posts a month, designed
  • Facebook & Instagram
  • Calendar agreed a month ahead
  • Scheduling & publishing
  • Comments answered
Choose one a week
Most chosen Two a week
R _ ___ pm

Enough rhythm to build an audience — two posts a week across your channels.

  • 8 posts a month, designed
  • Facebook, Instagram + one more
  • Calendar agreed a month ahead
  • Scheduling & publishing
  • Community management
Choose two a week
Three a week
R _ ___ pm

For brands that live on social — three posts a week, across four platforms if you want them.

  • 12 posts a month, designed
  • Facebook, Instagram, LinkedIn, TikTok
  • Calendar agreed a month ahead
  • Scheduling & publishing
  • Community management
Choose three a week

Organic social packages run from roughly R2 000 to R2 500 a month. Design and copy included. Photography and video shoots are not — we will tell you exactly what to shoot.

Organic social in depth →

03Chapter
In-house

Creative & Design

The adverts, the posts, the emails themselves — statics, video cutdowns, ad copy and the variants testing needs — designed to your brand, by the people running the campaigns, and included in the fee.

Most of this market bills creative beside the management fee, or asks you to supply it. We do not. A stated number of assets a month is made in-house for the campaigns being run, so when a piece of creative underperforms we do not wait for a supplier — we make the next one. Photography and video shoots are the one thing not included, and we brief them exactly.

What gets made

  • Static adverts and social posts
  • Video cutdowns and reels
  • Ad copy and captions
  • Placement reformats (feed, story, search)
  • Email and WhatsApp templates
  • Landing-page creative brief
  • A/B variants for testing
  • __ assets a month
Designing creative on a tablet
Creative & designMade in-house, to your brand, for the campaign being run.
Sequences on a phone
Email & WhatsApp sequencesThe follow-up that never forgets.
04Chapter
Follow-up

Email & WhatsApp Sequences

Filling out a lead form once does not win a lead. The second or third time they see your company is what gives you the edge — and the customer who bought once is the cheapest sale you will ever make again. Sequences do that work automatically.

We build the setups, write the content, design the templates, decide who we are talking to, and schedule the sends. Then the customer journeys: a new enquiry kept warm until your team responds, a quote followed up, a past customer reminded at the moment their next purchase is due, a weekly touch that keeps you top of mind — by email, by WhatsApp, or both. Packages scale to 50 000+ emails a month.

Lead journeys

Instant reply, quote follow-up, “still interested?” — the enquiry that went quiet, brought back.

Customer journeys

Repeat purchase reminders, specials to people who already trust you, the weekly keep-in-touch.

Sequences in depth → Why retention pays →

Got a list nobody is working?

Tell us who enquired and never bought, and who bought and never came back. We will show you what it is worth.

Get Your Growth Blueprint
How a month runs

Run. Measure. Report. Talk.

The same rhythm every month, so you always know where things stand and what is happening next — without having to chase anybody for it. And we keep reading past the campaign: which sources bring the enquiries that turn into work, and where they go quiet. From the ad to the sale.

Every dayRun

The campaigns managed daily, the calendar posted, the sequences firing — with changes made when the numbers ask for them, not at month-end.

As they arriveMeasure

Every enquiry counted, in your accounts — from the click to the call, whichever way it arrived.

Month endReport

One report, in plain language: what was spent, what came back, what changed and what happens next.

Every monthTalk

A monthly conversation with the person doing the work — not an account manager who was briefed that morning.

Included

Campaign build & management

Set up, run and improved — daily, not monthly.

Included

Creative assets

A stated number a month, designed in-house for the campaigns being run.

Included

Conversion & event tracking

Set up in your accounts, so results mean something.

Included

A monthly report

What was spent, what came back, what happens next — in plain language.

Included

The strategy conversation

Every month, with the person doing the work.

Your money

Media paid by you

Directly to Google and Meta, on your own card. Your accounts, your data, no markup.

Why LDP

Three things you can check before you hire anybody

The person doing the work is the person you talk to

No account manager briefed that morning. The campaigns, the creative and the report come from the same desk.

Your accounts, your data, no markup

Media is paid by you, directly to the platforms, on your own card. If you leave, the history and the audiences go with you.

Measured past the click

Clicks are not the thing you are paying for. We count enquiries and follow them to the sale — and we run the websites they land on.

How do you charge?

A fixed monthly fee, excluding VAT, sized by the channels we run for you. Media is paid separately — by you, directly to Google and Meta, on your own card, with no markup. Your accounts and your data stay yours.

Google or Meta first?

It depends on whether people already search for what you sell. If there is real search volume, Google first — you are catching people who have already decided they have a problem. If nobody searches for it yet, Meta first, to create the awareness. We will tell you which after looking at the search data, and it takes about a day.

Is the creative included?

Yes — a stated number of campaign assets a month, made in-house: statics, video cutdowns and the variants testing needs. Photography and video shoots are not included, and we will tell you exactly what to shoot.

How long before it works?

The first month is setup, tracking and rebuild. Expect the first honest read at the end of month two and a meaningful one at the end of month three — that is roughly how long the platforms need to learn. Anyone promising results in week two is describing luck.

What does organic social cost?

Roughly R2 000 to R2 500 a month depending on how many posts a week and how many platforms. Design, copy, scheduling and community management are included.

Can you work with our existing person or agency?

Often, yes — and sometimes that is the better answer. If you have somebody competent in-house who is short on one channel, that is a smaller and cheaper engagement than replacing them.

What is the difference between this and Revenue Engineering?

Marketing is the hands. Revenue Engineering is the method. Marketing runs the campaigns, makes the creative and measures what happened on the channel. Revenue Engineering decides what should happen, follows the enquiry through to the sale, and answers for whether the money came back. You can buy Marketing on its own — and when you want the whole line engineered, that is the next conversation.

Get your marketing managed

Take your business to the next level — properly

Tell us what you are spending and where it currently goes. We will tell you what we would run, what it costs, and what you can reasonably expect by month three — before you commit to anything. A straight answer, from the person who would do the work. No proposal deck.

6 Rietbok Ave, Hutten Heights, Newcastle, KwaZulu-Natal, 2956 · Mon–Fri 07:30–16:00 · scale@ldp.digital

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