Marketing
The Cheapest Sale You’ll Ever Make Is the Second One
Most marketing budgets are built entirely around new customers, as if every sale has to start from a stranger. That’s an expensive…
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Marketing
Retargeting Isn’t “Those Ads That Follow You” — It’s Just Better Timing
Retargeting has a reputation problem that’s mostly earned by bad retargeting. Everyone has a story about the same product following them around…
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Marketing
Lead Generation Isn’t a Volume Game, No Matter What Cost-Per-Lead Says
Cost per lead is one of the easiest numbers in marketing to make look good, and one of the least useful on…
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Marketing
Awareness Marketing Isn’t a Vanity Metric — It’s Just Measured Like One
“Awareness” has a branding problem of its own. Ask most business owners what an awareness campaign actually gets them, and the honest…
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